2010年12月13日 星期一

音響雜誌的評論公式

前天在百貨街邊走路邊上網,不經意看到 DIYHiFi 上的文章,害我不小心在人群裡失聲狂笑。這是網兄 gmarsh 歸納出來的音響雜誌評論寫作公式,十分中肯:
  • Introducing [product] from [company]
  • Bunch of pictures of [product]
  • Blurb about [company], describing that because they're located at [location] (farm country, near the ocean, whatever) they've obviously got a passion for good audio design or something like that.
  • Blurb about and how [company] put their heart and soul into [product]
  • Description of [pseudo-technology] that [product] introduces
  • Q/A with [company person] who says a bunch of stuff about [pseudo-technology] but doesn't clarify anything
  • A listening test that sounds like someone describing an acid trip. The soundstage was so broad, it first nibbled on my toes, then enveloped me and gave me a hug!
  • Final commentary giving a glowing review.
這麼多年來,看過幾百本音響雜誌,實在不得不承認,幾乎所有的評論都是按照這種公式寫出來的,尤其是充滿 "pseudo technology" ,中外皆然!

全文請見原討論串:Why do I still buy audio mags?

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